Jul 2, 2021 SHADY RECORDS SIGNS ATLANTA’S GRIP & RELEASES HIS LABEL DEBUT TRACK “GUTTER” Listen to “Gutter” on streaming services here and read the full story below. Shady Records and Eminem took to social media today to announce GRIP as the newest addition to the label’s roster He’s been called “Atlanta’s Next Great Storyteller” and has already garnered tremendous buzz and acclaim, starting with his 2017 breakout project Porch. The next project, 2019’s Snubhouse kept the momentum building, and he quickly followed up with two more projects in 2020: Halo and PROBOSCIDEA. Grip’s building buzz and lyrical prowess caught the ear of Eminem manager and Shady Records’ President Paul Rosenberg, who then brought it to Eminem. The two quickly linked with GRIP and added him to the label. GRIP is currently working on his debut album for Shady, coming later this year. “Gutter” is GRIP’s debut track on Shady Records, and showcases an artist who can rap with the best in the game with a label boasting the likes of Westside Boogie plus recent Shady alumni, Griselda’s Westside Gunn and Conway the Machine. Label President Paul Rosenberg says, “Grip is the type of artist that brings you into his world and expresses himself through a complete composed body of work. If true album artists in this era are a rare breed- then Grip is a unicorn! We’re excited for him to join the Shady Records family” GRIP adds, “It was one of those full circle moments because I grew up on Eminem so to have him reach out and let me know how dope my s--- is was so cool. Excited to partner with Shady/Interscope and get the music out on a larger platform.” GRIP’s upcoming LP will serve as a breathtaking introduction to those just learning about the emcee and a reminder for existing fans that the musician doesn’t fit a cookie cutter sound…which is just the way he likes it. Look out for the official music video for “Gutter” Friday, July 2nd at Noon EST and stay tuned for more on his forthcoming projects via Shady Records. https://shadyrecords.com/2021/07/01...s-grip-releases-his-label-debut-track-gutter/
Jul 2, 2021 Seems strange to still be building Shady Records. Feels like it's just dead in the water now.
Jul 2, 2021 Enough of that Shady records sucks bs. As long as the artist wants to drop and create Shady is down with it. Stop blaming the non creativeness of SH on Shady. How would you explain what Yela released through out the years ? Didn't he deliver things as he wanted after Radioactive ? If anything, signing with Shady means you get to have Em on your side musically and maybe even personally which is a dream come true for most of the rappers. As for Grip, I have no idea who he is but thanks to Em sharing a pic of him, I know he exists and had a song released on Shady. And probably I'm gonna check it out. Imagine how many people just saw him and heard of him because he is signed to Shady. That alone is a great business move for a rapper.
Jul 2, 2021 ^This. People may not think it but Shady helped blow up Griselda Records and make those guys famous. People were not checking for them prior to signing with Shady.
Jul 2, 2021 Troll all you want. Griselda had a strong underground buzz but were not known nationally until Em signed them. Wait, aren't you the same dude that thinks MMLP2 is better that MTBMB Deluxe? Lmao
Jul 2, 2021 Good for GRIP to get some publicity...never heard of this guy...will check it out....I expect 1 album if he’s lucky and gone to independent route...hopefully he gets Eminem features and production... song is aight at best for me
Jul 2, 2021 I really wish he would focus on his own stuff and BME instead and leave this for when he retires. Em and Paul just won't learn
Jul 2, 2021 You sure walked back your original statement of: “People may not think it but Shady helped blow up Griselda Records and make those guys famous. People were not checking for them prior to signing with Shady.” What metric does “known nationally” even adhere too? & no, I posted a poll showing thousands of people voting for their preferred album & they chose MMLP2.
Jul 2, 2021 Well a strong "underground buzz" usually refers to the local level i.e. an artist's city or region. Singing to Shady put Griselda on the National (United States) and International (the world) stage.