Eminem Convince me the album is coming out on the 17th

debauch · Nov 14, 2017

Nov 14, 2017

grizzyp said

So you're saying, they launched a fake website campaign to only advertise walk on water, then A week later just forget the website ever existed and randomly drop the album. What kind of marketing is that. I understand today's Industry standards. But, that usually does not include building a campaign around your biggest artist and abandoning it just as it gets rolling. The whole point is to milk sales and streams. Another single would make them more money then just dropping the cd. Especially when your first single is this? Not going to risk losing sales by only releasing a single with an "acquired taste". Another single will drop first, maybe Friday for SNL. Album release date to follow.
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Yeah, agree. The more I think about it, the 17th doesn't make sense. Hotline bling brought in 400k equiv for views simply by a span of time to allow for a billion streams....it seems odd to launch the site, a song and an album in the span of two weeks.

No track list, pre-orders, no smash single or merch bundles. A surprise release doesn't help the numbers. Swift took 400k preorders and em usually does a super high priced pre-order with junk attached to it for the die hards.

Interscope would want to milk one of their biggest stars for more. I dunno, maybe it's a new tactic, but seems like a gamble.

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